Saturday

Hiring For Your Social Media Team: Some Tips


February 23, 2016 Chris Grasso

Having a strong social media team is important especially now that social media as well as online reputation are what people have to judge a company in today’s world. Most social media teams are outsourced out as having a few people in house doesn’t make sense as far as cost goes and they do not have to worry about quality of work as this is what they specialize in. Hiring strong social media talent can be quite difficult to do effectively and within budget. The following are some ways to ensure solid talent and hires that won’t have you regretting your choice in a matter of months. Finding the right 
employee for a business is hard regardless of the
industry so these tips will help the process.

CONTRACT TO FULL-TIME

The easiest way to see if a person is qualified for the job is to give them a small contract of a few months to see if they are someone that should be hired on as a full-time employee. This will give the company the chance to see how the contractor could work with long term clients and if they understand what they should be doing for a certain campaign. Many people label themselves as social media gurus while there are very few people who have reached guru status. If the potential hire has been a contract employee for other agencies then it is possible to get a recommendation from them. Hiring from an agency is better than hiring a person who was working at a business in social media as the agency works with multiple clients so the workload won’t be a surprise.  

LOOK FOR SOMEBODY INTERESTED IN MULTIPLE THINGS

Someone who is applying for a job as a social media company that covers a wide range of different businesses should be interested in multiple things. If they aren’t interested in many things, they should be willing to learn. Posting with lingo of an industry or an insight can help a social media account be turned into a thought leader especially if it already has clout in the industry. A great social media manager or staff on an account can help drives sales as well as leads to a company. Doing this will not only convert those who do not believe social media is important as well as ensure a client for the long term. A well-rounded person is going to be more likely to have a few more life experiences or interests so keep this in mind if people seem to be just as qualified, give the well-rounded person the shot!

ASK FOR SAMPLES

While many companies do require a person to sign a nondisclosure agreement especially if they are at an agency, what can be done is showing results with names blacked out. Some companies will not be fine with this but some will especially if the employee seeking a job left their company on good terms. Having people write social media copy at one of the rounds of the interview process based on some predetermined requirements can show how the social media employee can think in a pinch and see the quality of their social media copy. Ask the social media job candidate how they would go about tackling a certain campaign to see if they have the knowledge to take a project on. These types of things will help separate the people who worked at their parent’s business as the social media “manager” and those who have relevant experience.
It is impossible to make the right hire each and every time but these tips that have been mentioned can increase the percentage of great hires. The days of having a gut feeling about someone are over, put them to the test before investing the company’s time and money.
- See more at: http://www.socialmediatoday.com/social-business/hiring-your-social-media-team-some-tips#sthash.ulzmFjU0.dpuf

Hiring For Your Social Media Team: Some Tips

Friday

10 Essential Skills That Your Social Media Manager Needs



Your Social Media Manager Needs


That’s right, a social media manager. Not even ten years ago social media was in its infancy and, basically just consisted of MySpaceand Bebo (now reimagined as a text messaging application). Facebook was the young upstart snapping at the heels of its peers and the whole concept of social media was mainly considered just a method for teenagers to keep in touch and for musical groups to create a quick and easy webpage. Social media marketing wasn’t even a thing.
Today however, social media marketing is an essential cog in the machine of any business with an online presence (which, let’s face it, is pretty much all of them). New departments therefore need to be managed and thus, the role of the social media manager is born.
Social media managers need to be able to keep an awful lot of plates spinning at once and to do so without breaking any of them. They need to be creative, technical, analytic, as well as possessing management skills. In, short they need to be some kind of super-geek – preferably bitten by a radioactive share button as a teenager and imbued with its proportionate powers.
That brings us to you dear entrepreneur. If you take the decision to employ a social media manager for your business, you’re going to need to know what you’re looking for. As you interview applicants, you’re going to need to be aware of the essential skills that your social media manager needs in order to separate the wheat from the chaff.

A Day in the Life…



A social media manager’s role can almost be considered a lifestyle choice. It may require being online at unsociable hours and also at weekends. They need to be able to adapt to changing situations on the fly and respond to current events in a timely manner, whilst they are still relevant. They will need to be updating your various social media accounts, checking engagement, coming up with new ideas, scouring the news for relevant content to share and responding to interactions across platforms. In short, it’s busy.it is with this in mind that we present to you our rundown of the top 10 skills you should be looking for or in your new social media manager.

How to Woo a Client Back After a Misunderstanding

1. Give your client time to cool off.

No efforts on your part will move the needle until their level of anger or disappointment fades. Within a few months, your client will be in a much better head space to consider you again. But don’t wait too long, as likely, one of your competitors might fill the void.

2. Build a team to restore the account.

First, make sure you have the right account executive for this client. Don’t be afraid to move it to someone who is a stronger leader or has a fresh perspective to offer. Have him or her recruit a team of collaborators across key departments that touch the account. 
Brief everyone on the situation, including your best guess of why the account went away. Make sure they understand why this client is strategic to the company’s success and reputation.

3. Conduct dealstorm meetings.

Assemble the team and have the account executive facilitate a one-hour meeting. Spend the first fifteen minutes discussing the root cause of the breakup. In many cases, it’s not what you think. Employ the Five Why’s technique to get to the bottom of the breakup.
As John Dewey wrote, "A problem well-defined is half solved." Spend the remaining meeting time creating the “first step back in,” including who will first be approached and what the make-up offer will be. Enforce the dealstorming ground rule that “ideas can come from anywhere.”


For the Rest of the story visit the link below 


How to Woo a Client Back After a Misunderstanding

39 Secrets to dominate Twitter.

by Advert Lines

The average consumer's attention span decreases in correlation to the advance of technology This guide will help you that little bit more to keep things running smooth.
Today you will learn how the best online marketers in 2016 close more sales and get more clicks using the most cutting edge knowledge, data and psychology when using Twitter. This short guide will teach you things most business owners will never know. 

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Thursday

Why a Business Needs a Social Media Manager

For a successful social media marketing campaign, businesses need to have a presence on multiple social media platforms such as Facebook, Twitter, YouTube, Linkedin and Pinterest. Many business owners have no idea how to use these platforms effectively for brand promotion and reputation management, and cannot devote the time to managing and monitoring multiple social accounts. The answer for them is to devote a portion of their budget to social media marketing, and start looking for someone to do this job for them.                                                          
This is where social media managers come in. Having someone trustworthy and knowledgeable to take the entire job of social networking off their hands is precisely what most business owners are looking for. Recent surveys show that an ever increasing number of businesses plan to spend more money on social media marketing in the immediate future.
Despite the need for social media management, most small to mid-range sized businesses will not hire someone in-house. There often aren’t enough hours to justify creating a full-time position for a social media manager, and freelancers are often simpler to work with since business owners can hire them by the job or the month as needed. This means that the most cost effective solution for businesses is to hire someone like you, on a part time basis working from home, to do these social media tasks for them.
Ben Powell 
Social Media Marketing Manager