That’s right, a social media manager. Not even ten years ago social media was in its infancy and, basically just consisted of MySpaceand Bebo (now reimagined as a text messaging application). Facebook was the young upstart snapping at the heels of its peers and the whole concept of social media was mainly considered just a method for teenagers to keep in touch and for musical groups to create a quick and easy webpage. Social media marketing wasn’t even a thing.
Today however, social media marketing is an essential cog in the machine of any business with an online presence (which, let’s face it, is pretty much all of them). New departments therefore need to be managed and thus, the role of the social media manager is born.
Social media managers need to be able to keep an awful lot of plates spinning at once and to do so without breaking any of them. They need to be creative, technical, analytic, as well as possessing management skills. In, short they need to be some kind of super-geek – preferably bitten by a radioactive share button as a teenager and imbued with its proportionate powers.
That brings us to you dear entrepreneur. If you take the decision to employ a social media manager for your business, you’re going to need to know what you’re looking for. As you interview applicants, you’re going to need to be aware of the essential skills that your social media manager needs in order to separate the wheat from the chaff.
A Day in the Life…
A social media manager’s role can almost be considered a lifestyle choice. It may require being online at unsociable hours and also at weekends. They need to be able to adapt to changing situations on the fly and respond to current events in a timely manner, whilst they are still relevant. They will need to be updating your various social media accounts, checking engagement, coming up with new ideas, scouring the news for relevant content to share and responding to interactions across platforms. In short, it’s busy.it is with this in mind that we present to you our rundown of the top 10 skills you should be looking for or in your new social media manager.