This short article by Peter Weber was published by The Week on April 7, 2014.
We’ve all heard the warning: Even though coffee is at least 98.5 percent water, that cup of joe you’re drinking is a diuretic that will dehydrate you if you don’t chase it down with a cup of H20. Well, good news, javaheads — and dedicated tea drinkers, too: Unless you’re mainlining the caffeine, coffee and tea are probably about as hydrating for you as an equal amount of water, according to Claudia Hammond at the BBC’s Medical Myths blog.
Most of the research underpinning the coffee-as-diuretic idea focuses on the role caffeine plays, and “one of the most frequently mentioned studies was conducted way back in 1928 with a sample of just three people,” says Hammond. Here’s her theory on why people have believed in diuretic effect for so long:
Although we might notice needing the loo more when we’ve been drinking coffee, the mistake is basing our observations on a comparison with the time we’ve drunk nothing, not with a similar amount of water. If you chose a glass of water instead of a cup of tea, you’d probably see the same effect. [BBC]
That doesn’t mean you should necessarily drink eight cups of coffee a day (any more than you need to drink eight cups of water), but you probably shouldn’t fret too much about that daily pot of coffee dehydrating you, either.
VANCOUVER, BRITISH COLUMBIA – April 8, 2014 – Organo Gold, the gourmet coffee company that caters to consumers’ active lifestyles, proudly announced today it has entered into a partnership with professional boxer and popular cultural icon, Manny Pacquiao. Known globally as the “Fighter of the Decade,” Pacquiao is also admired as an entrepreneurial leader, a successful Congressman currently serving in the Congress of the Philippines, and as a prominent humanitarian.
Pacquiao will showcase the OG partnership by bearing the Company logo on his attire during press and weigh-in activities for his bout with Timothy Bradley for the WBO welterweight title on April 12, 2014, at the MGM Grand in Las Vegas. The fight begins at 6pm PT. The event, “Pacquiao vs. Bradley II” is anticipated to be one of the most watched pay-per-view (PPV) events in recent HBO history.
“Organo Gold is the next generation of direct selling – a minority-owned and operated global company that leverages this new age of entrepreneurism,” stated Bernardo Chua, Chief Executive Officer and Founder of Organo Gold. “Manny Pacquiao personifies the OG generation, mission and lifestyle.”
“In the boxing, political and community arenas, Manny leads by example,” stated Shane Morand, Co-Founder and Global Master Distributor at Organo Gold. “The fact that he chose Organo Gold is testament to the fact that we are a global company making a global impact.”
“Manny Pacquiao embodies the philosophy of Organo Gold at every level. He became interested in consuming the products, then open to the business opportunity – and in that capacity, experienced a company doing business the way business should be done,” stated Holton Buggs, Executive Vice President of Sales and Marketing at Organo Gold. “He experienced the bigger picture of the OG Family and the unique position we hold in the direct selling industry and as a global company.”
Founded in 2008, Organo Gold remains focused on its mission to bring the treasures of the earth to the people of the world, with its Ganoderma-infused coffee and other products. OG meets this mission through the principles of the Napoleon Hill Foundation, with which the company has a long-standing and exclusive collaboration. Organo Gold offers its suite of products through its Independent Distributor network, and to consumers in Canada and the United States through its Coffee Connoisseur Club.
Already established as the industry a leader in single-cup coffee in Network Marketing, Organo Gold turned its attention to creating the perfect cup of coffee brewed with the simplicity and convenience that have made OG famous.
Home brewing machines currently account for over 25% of the ground coffee market. In the U.S. alone, over 16 million households are expected to have a single cup-brewing machine by the end of 2013, with that number projected to jump to over 35 million in the coming years!
It’s safe to say that across the globe, the BrewKup™ is well on its way to becoming the most popular method to enjoy gourmet coffee.
The total number of single brewed cups is expected to surpass 20 billion by end of 2014 (since inception in 1998).
“I believe in the product and I believe in Organo Gold. As the Global Brand Ambassador I am very excited to partner with OG for the launch of the BrewKup™ and will give it my all to help make it a tremendous success.”